International market selection: a MABA based EDAS analysis framework

Research background: International market selection is an essential issue for big companies that supply food products. Different types of decision factors and different characteristics international markets have brought up a complicated decision-making problem companies. In order to select the most suitable profitable market, consider several qualitative quantitative factors, including social, political, economic, ecological aspects.
 Purpose article: overcome issues, current study develops novel integrated tool.
 Methods: A model analysis developed as extended Market Attractiveness Business (MABA) based on Multiple Attribute Decision Making (MADM). To improve MABA model, we combine EDAS method with empower decision-makers in evaluate their products.
 Findings & value added: this study, first identified important frequently used problems within under two categories: attractiveness business attractiveness. show proposed methodology's applicability feasibility, perform case company Iran supplies products Middle East Asian countries. investigate reliability obtained results, sensitivity concerning importance involved factors. The tool results suggest can be reliable problems. sum long-term using method. No integrates any MCDM methods best our knowledge. Integration empowers division use more systematic evaluating markets.